Are you wanting to increase your online presence and not sure where to start? Do you find online advertising confusing? Are you ready to set up a Google #Adwords campaign? We can demystify the process and help you create a plan that works for you. Here are a few fundamentals to help you get started.…
It’s that time of year again, and I’m jonesing for a big turkey dinner. Well it’s Thanksgiving in Canada, anyway. As a proud citizen of both the US and Canada, I have spent a lot of time on both sides of the 49th, including various Thanksgivings. If I had my act together as planned, I…
The COVID-19 outbreak is having a big impact on the way we do business and customer behaviors. If people can’t visit your business in-person, consider creative ways to bring your business to them. Even if your business can’t operate normally right now, there are a lot of things that can be done to set yourself…
Today is #bluemonday, the so-called saddest day of the year and yes that really is a thing. Backed by unsupported pseudoscience, there’s no actual evidence to back up the theory that most of us may feel more depressed today than any other day, but hey it’s a great conversation piece and January sorta sucks so…
As the new year approaches, some of you may be working on a plan. Some of our clients have their plans ready to roll out, while others are still in the draft stages. Having a marketing plan is essential if your marketing efforts are going to be effective. The planning process helps you understand your…
Starting a business can be thrilling and exciting, but also a bit daunting. It takes a lot of grit, patience and hard work before you start to see results. Many startups die 1-3 years after launch. While there are many reasons for this, one of the main reasons is a lack of expert startup advice.…
Because of the immediate, one-to-one nature of social media marketing, your buyers expect your brand to behave like any other person on the platform. So, in order to be successful, your content needs to not only offer value but also meet their expectations. In order to grow your social media presence and hit your objectives,…
An essential precondition of innovation and the first step in social and cultural change. Boring stories are rarely heard and never remembered. Eager to get our site launched, we’ve decided to publish a miscellany of unrelated but interesting information for our first blog post. Some is weighty, and some is light. You may find something…
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